Selected work
Matrices,
not showreels.
Anyone can show you a hero film. What follows is what came out of the pipeline after it was approved.
Consumer electronics launch
14 markets · 61 deliverables · 4:5, 9:16, 1:1, 16:9
A single 45-second master became the full paid social and CTV matrix in under two hours. Nine early cuts were rejected at export for logo clear-space violations and returned with the rule cited; none reached review.
Footwear seasonal drop
6 markets · 38 deliverables · 3 durations
Beat-aware recuts kept the six-second version landing on the same drum hit as the hero film, which a fixed trim had never managed across three previous seasons.
Grocery retailer, always-on
Weekly · ~24 deliverables per week
Price supers and legal lines swap per market each week from a spreadsheet the commercial team already maintained. The studio stopped touching weekly refreshes entirely.
Client names withheld. Figures are drawn from the delivery logs of the engagements described.