Post-production pipeline for brand teams
One cut.
Every format.
No re-brief.
You approved the film once. Overcut produces every aspect ratio, duration and locale your channels ask for — and refuses to export anything that breaks your brand rules.
Ingest
Drop the approved master. Overcut reads the edit decision list, not just the pixels.
Reframe
Subject-aware crops for 9:16, 1:1, 4:5 and 16:9. The face never leaves the frame.
Recut
Six, fifteen and thirty second versions built from the beat map, not from a hard trim.
Localise
Subtitles, on-screen type and legal supers swapped per market, kerned properly.
Enforce
Logo clearance, safe areas, colour and type rules checked before anything exports.
Deliver
Straight into the ad accounts and the DAM, named exactly as your taxonomy expects.
The re-brief is the expensive part.
Nobody minds making the film. What costs a brand team its quarter is producing the ninth variant of it, by hand, three days before the flight date, at eleven at night.
Format matrix
Define the aspect ratios, durations and locales you actually ship once. Every future master runs the same matrix without anyone re-briefing it.
Brand rules as code
Clear space, minimum logo size, permitted colourways, banned crops. A version that breaks a rule does not export — it comes back with the rule cited.
Beat-aware recuts
Short versions are built from the cut points in the original edit, so a fifteen still lands its beat instead of stopping mid-sentence.
Human in the last mile
Every batch stops for one review before delivery. Automation gets you to the review; it does not replace it.
Deliverables from a single master on a typical campaign matrix.
From approved master to every format in the ad accounts.
Versions shipped that break a brand rule, because they cannot export.
We stopped hiring for the night before the flight date.
Intake is limited